TB is graduating from hybrids to full screen watches with custom faces
We can’t move for stylish, designer smartwatches this autumn. The latest addition – Tory Burch’s new ToryTrack Gigi. It’s the designer’s first real touchscreen smartwatch after the brand’s experiments in wearable tech with the Collins hybrid watch and Fitbit Alta accessories. And it’s based on the bestselling Gigi style.
The 48mm watch works with iPhone and Android phones and runs Google’s Wear OS, which includes contactless NFC payments from the wrist via Google Pay.
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Features wise, you can also expert alerts from your smartphone via Bluetooth, activity tracking, music controls and Google Assistant voice controls. Plus there’s a heart rate monitor and built-in GPS for running and workouts. It also features a swimproof design (3 ATM) so it’s fit for the pool.
That’s all pretty standard for a smartwatch that’s under the Fossil Group umbrella like this one. It’s the same set of features as the Michael Kors Access Runway and Fossil Q Venture HR women-friendly watches.
There’s eight custom Tory Burch watch faces to choose from including signature navy and gold options and the stainless steel ToryTrack Gigi is available in three finishes: polished gold-tone, silver-tone and black.
The smartwatch comes with a matching stainless steel strap and Tory Burch will be offering interchangeable straps in grosgrain, leather and rubber straps too.
It runs on the Qualcomm Wear 2100 processor – now superseded by the efficiency-oriented Wear 3100 chip – but Tory Burch says you’ll get one to two days battery life out from the 300 mAh battery inside.
“Our new smartwatch is a modern take on one of our classic styles, the Gigi,” said Tory Burch in the release. “It is an incredible device with state-of-the art technology that keeps you connected, and I love that you can customize the look with different dial designs and colors as well as interchangeable straps.”
The Tory Burch ToryTrack Gigi will be available for $395 from today at the designer’s website and “select” department stores.
